Template rejected
Why Meta rejects templates and how to get yours approved.
The Templates page shows the reason Meta gave. The most common reasons:
- A variable at the start or end of the message, or two variables next to each other. Add words around them.
- Missing or unrealistic example values. Fill every example with something real, such as Mona or #1042.
- Wrong category. Promotional wording, like offers or "buy now", in a Utility template. Move it to Marketing or remove the wording.
- A full link inside a variable. Put links in a button with the variable only at the end of the URL.
- Content against WhatsApp's Commerce Policy, such as prohibited products.
Fix and resubmit
- Open the template, fix the points above, and check that Meta will probably reject this template no longer shows.
- Click Submit changes. If Meta keeps rejecting it, create a new template with a different name.
Still stuck? Contact us — tell us what you tried and what you see, and we'll help you finish the setup.