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Abandoned-cart reminders

Remind customers about the checkout they left — and cancel the reminder if they buy.

  1. Create a marketing template, for example abandoned_cart. Use the variables Customer first name and Cart items with prices, and add a button that links to the Checkout recovery link. Optional: add a Copy offer code button with a discount code.
  2. Open Flows → Create flow and set the trigger to Checkout started (abandoned cart).
  3. Add a Wait for event step. Set it to wait for Order placed for 1 hour. If the customer orders within the hour, the flow stops here.
  4. Add Send WhatsApp template on the Timed out path and pick your template. Fill the variables.
  5. Switch to Live and Save.
The abandoned-cart flow: checkout started, wait one hour for an order, then send the reminder

Good to know

  • Reminders are marketing messages, so they go only to customers who accepted marketing at checkout. Customers can reply STOP at any time.
  • Shopify only knows the phone number if the customer typed it at checkout. Ask for the phone number early in checkout to reach more customers.
  • One hour usually works best. To send a second reminder after 24 hours, add another Wait for event and Send step.

Still stuck? Contact us — tell us what you tried and what you see, and we'll help you finish the setup.

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